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As you might have guessed from the name, coffee beans are the currency of Coffee Meets Bagel, and you earn them through daily logins and other activities. The site is very reward-driven, giving you a limited number of matches each day, based first on the mutual friends you share on Facebook, with the number of matches increasing each consecutive day you log on. With the extra beans you accumulate, you can show interest in another group of potential matches who aren't necessarily your handpicked matches of the day, but with whom you may share common interests. The concept of matching people based on mutual friends isn't new, but because of how the dating platform is designed, it simply works well — as in, without being creepy or overly forward. 

Thirdly, confidence is big. Take pride in what you do well, own up to your flaws and acknowledge when you have done something wrong, but don’t apologize for who you are. Canadian online dating has been around for a while and is widely accepted, even cool, so saying things like “we can lie about where we met” will put people off. It’s not a very confident thing to say.
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